Over the last 4 years I have learned an immeasurable amount by trial and error. As I built a small business doing something I knew and then building into a business I didn’t know, I discovered new talents, new joys and new interests. I discovered the power of branding, professionalism and excellence but most of all the importance and enduring quality of how timeless good design and compassion for human experience truly is.
Spots along the journey to the current web presence. From images of my 2nd site to the logo and current print formats that coincide with automated e-mailing, print packaging and physical sales options.
Listening, understanding my client stories and brand integrity built and established an identity that I realized made business fun. So much so, that learning Ads, how to plan for a business goals, defining ideal user experiences and stories, how to envision what a online site could do to improve business efficiency, vision casting and goal setting and helping other businesses get there but through listening and asking poignant questions which my initial web designers never really did. They didn't listen or hear me and it reflected in the design.